Understanding Online Shopping Behaviour of Indian Shoppers

The growth rate of India’s e-commerce industry is fascinating. It was reported as 88% in 2013 which is a clear contrast picture of the slower economic growth of India. The rising inflation rate in recent years has not slipped away the performance of online shopping industry in India. Companies are using the internet to put across and commune the information. Simultaneously it helps the companies to give an idea about their products and instantly getting the feedback of customer’s fulfilment to get stimulated turnover for future. The primary objective of the current study is to understand the online buying behaviour of consumers in India. It has also made an attempt to get information about the scope of improvement in online shopping website.